Games and culture - pervasive gaming

Ok so they are linked massively, but I wonder with the new breed of technology based games whether there is new possible directions to move in. The below video was produced way back in 2004, making a virtual game and placing it in a physical place, in this case PAC MAN in New York. I wonder if this kind of breaking down barriers and involvement could bring further developments for breaking social and cultural barriers where the sole goal is to reduce mis-understanding and the most empathetic is the real winner?