Chipped X-BOXES does that mean they can find stolen ones?

With the recent launch of Call of Duty and also the bigger story of Microsoft blocking chipped X-Boxes it led me to think about how much information Microsoft have on the owners of the consoles. As a occasional user I am in no way qualified to know any of these questions but I wanted to theorise if they can track the consoles which have been chipped does that mean they can track the actual physical x-box? if that is the case would it mean that they could track the serial codes of the x-box and if yours is stolen then they could track that and turn it off?

Only a thought...

Independents at their own game?

I cam across this post via Moving Brands blog and thought after the recent launches of independent bars and clubs in Cardiff it seems appropriate to highlight the huge corporations and how they are starting to look small. To me it seems similar to innocent in a way of seeming small and bespoke but actually being huge. I wonder what everyone else thinks?

Future of branding

I came across this article via marketing week's website and think that the examples of the way branding and communication are potentially changing is very interesting and exciting new direction for this type of design. As the article suggests the future logo's do seem like they will have to be so much more than just a stationary 'mark'. It seems like it is almost mirrored in history by painting, to photography, to animation, to film and now virtual reality and even 3D which seems to be having a bit of a revival recently.

As technology allows this the brand and the ability to move and alter and perhaps personalise is fantastically interesting for us at Hoffi and something we would be really interested in investigating further. There is also a strong sense that with this type of branding then there is a much greater need for a strong strategy and story behind it and it is something I have been looking at in terms of ARK's recent development and how through story telling it is possible to include people from various sectors in complex issues through simple language.

Did Walt have it right all those years ago?

As you have probably guessed. This year I have been moving into responsive community projects both through public involvement right the way through to encouraging a different way of viewing business and branding. Bringing it back to basics. Which for me is to concentrate on people rather than profit. While I am not sure Walt Disney was purely about this the organisation chart seems to have a refreshing feel of community.

Cardiff Arts Institute Launch

Visited the new Arts Institute in Cardiff Last night. Interesting place. It used to be a Brains pub called Incognito which I very rarely went to but the space now has really been changed will be interested to see how it works after the initial launches.

Twitter, Flutter, Flttr, shutter, shttr

I wish I could grow this

Came across this from Dan Germain's blog. Love it on many aspects mainly due to the commitment of it.

Time Lapse: My Hairy Commute from :: Fred Abercrombie on Vimeo.