Shoppers 'greenwashed by misleading eco claims'

Following on from my last article about Puma I came across an article in Metro by Fred Attewill. The article discusses a recent report by Which? who have been involved in investigating a number of 'eco' toilet cleaners, laundry tablets and nappies. These products all had varying degrees of 'eco' claims.

Tesco's Naturally label noted it did not contain hazardous chemicals, so by implying others in the range did which is not the case, since the report Tesco has changed it's labeling. Other companies such as Ariel and Persil have used logos suggesting they encouraged greener behaviour which is not been proven. The problem is obvious in a consumer sense, how can we be sure what we buy is the best possible product? in terms of not damaging the environment or improving it when there seems to be very little regulations to bring companies and brands into order?