After two years of research and designing, Puma have changed their shoe boxes. The new venture aims to cut water and energy usage by up to 60% and it is hoped will save up to 8,500 tonnes of paper usage throughout the company. It should also mean a reduction in transportation costs due to the lighter packaging. The article written by the BBC, has some nice quotes from Chief Executive, Mr Zeitz about the future of the company and it's goals to become a 'sustainable' environmentally responsible company.
"Over time we hope to be 100% recyclable, but at the moment we want to reach standards that are achievable today,"
"Business is part of the environmental problem; and we need to do what we can to fix it - companies need to lead the way.
"Meanwhile, consumers are becoming increasingly discerning in their choices and we need to address this too."
I think what is interesting about the article and the views expressed by Mr Zeitz are the realisation of where Puma are in their development. It is refreshing to hear a Chief Executive of a Multi-national company saying that they are not perfect and they have alot of work to do. The article does raise other interesting questions regarding it's involvement in motorsport's which seem to be in opposition to their new 'green journey'. There seems to be more than meets the eye and maybe another gimmick?