While branding is not just about the physical brand identity and packaging, it is still what people associate immediately with that company. If you think of something as iconic as marmite, you probably think about the brown jar with yellow top and the red badge, and white name on the front. In the same way I recently visited the Museum of branding and packaging in London, where there are some great exhibits that show the development of some of the nations best loved packaging. Among them was the below shot of the development of Swan Vestas. It is a really interesting look into how the packaging went through both visual, dimensional and also technical changes through advancements in production techniques.