This bag really attracted my attention the other day. I was waiting for the bay car on St Mary Street, when I noticed this movement in the corner of my eye. I couldn't quite understand what it could be as the shop was closed and I couldn't see anything that could have made anything move. Then as I moved nearer to take a closer look. It was actually the bag label that had a hologram on it. the company is MODA and when you approach from different angles the label changes the MODA name from vertical to horizontal. It was really effective at attracting the eye and definitely made me look at the product.