Unless you have been on Mars this last week or so in Cardiff, then you could not have missed John Lewis' opening of it's first store in Wales. The launch of the store was preempted by a number of over sized objects being placed around Cardiff to advertise the store. For us at Hoffi we loved this idea, mainly due to the fact that we had proposed a very similar project for the launch of a free entry campaign for Amgueddfa Cymru – National Museum Wales, about a month or two before. Unfortunately we were unsuccessful in our pitch, but for us to see how successful the campaign has been for John Lewis then we will be sure to think outside the box for future proposals at Hoffi. We have also recently being short listed for this project in the recent Cardiff Design Festival, and we should learn our fate this monday so wish us luck.
Sunday, 4 October 2009
ARK exhibition
At last I have managed to finish my MA. The final presentation of ARK took place at the end of last month. For me it has been a great year, and I have learnt allot of new things. I have managed to meet a number of great people and been able to invest in an on going learning programme which has been really good to have a constant on going project. To this end the final piece of the MA is going a bit further and we are trying to get it up and running. We have already managed to get a number of interested parties involved and cant wait to get some investment. We are holding a launch party on the 28th of this month. The launch will hopefully produce the manifesto for ARK and will be formed by the collaboration of all those who attend.
spillers records - contribute
I have been working alot on projects surrounding collaboration and community. Through my MA, Hoffi and ARK work the projects have been about how the changing face of brand is allowing the public to engage with their brands. Instead of the traditional being spoken to, the best brands are now being formed by their customers.
I came across this invitation in the shop frontage of Spillers Records. The oldest record store in the world. It just goes to prove that you can be old but still on the bubble.
MUJI t-shirt
It's been around for years but I still love them. The MUJI t-shirt comes shrink wrapped in a tiny cube shape that is probably about two inches cubed. It took me about two weeks to actually bring myself to unwrap it, still not sure if I should have.
Wednesday, 30 September 2009
France Telecom suicides
On my way to work today I was reading the Metro and came across a story about France Telecom. In under two years there have been 24 suicides from the people working for the company. The company itself employees 100,000 people and statistically the percentages are in line with the national population ratio of suicides. Yet many of the 24 who have killed themselves have blamed the working environment for the problems.
Source: Australia News
Source: Australia News
Monday, 28 September 2009
Hoffi brand seminar
Well it's over... It's been a long day and I am knackered but it's been good. Our first seminar took place this morning at gwdihw and we had a great turnout, and I think everyone got something from it. We have have already had a good response and will definitely be doing some more in the future. If any one would like to be informed when the next one is going to be just drop me an email.
Sunday, 27 September 2009
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