Unless you have been on Mars this last week or so in Cardiff, then you could not have missed John Lewis' opening of it's first store in Wales. The launch of the store was preempted by a number of over sized objects being placed around Cardiff to advertise the store. For us at Hoffi we loved this idea, mainly due to the fact that we had proposed a very similar project for the launch of a free entry campaign for Amgueddfa Cymru – National Museum Wales, about a month or two before. Unfortunately we were unsuccessful in our pitch, but for us to see how successful the campaign has been for John Lewis then we will be sure to think outside the box for future proposals at Hoffi. We have also recently being short listed for this project in the recent Cardiff Design Festival, and we should learn our fate this monday so wish us luck.