Pirate opportunities

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Shamelessly stole this from Matt Masons blog.

Do it differently - MOS DEF

Came across this article via Matt Mason's Blog

Some artists get annoyed when “sell more t-shirts” is presented as a solution to beating pirates, which I can understand because it implies recorded music is worth nothing. But Mos Def has hit upon a way to do it which still gives the music value; the album is the t-shirt.

Def is putting out his latest album The Ecstatic as a shirt. The music tee has the album’s cover art on the front, tracklist on the back and a code for a downloadable version of the album on a tag. The medium (not to mention the S, L, XL and XXL) is the message.

I love this idea. This is a really authentic product that will mean something to fans and values everything the artist does. I’d like to see other things being used as media for digital content. A world where the format you release your work on is as bigger creative choice as the cover art is way more interesting than one where the only choices are CD/download.

The Pirates Dilemma - Matt Mason

This is a video of Matt Mason speaking at Trendtag. As a designer in a branding agency this idea of the pirates dilemma is really interesting and it does seem as one of my previous articles would indicate the idea of free can very much be called into question.

14. Deutscher Trendtag: Social Wealth / Matt Mason: The Pirate’s Dilemma: How Youth Culture Is Reinventing Capitalism from Trendbuero on Vimeo.