Since I began to being involved in 'Graphics' I always felt a bit at a lost end, the first design agency I worked at was highly structured and it was hard to engage in creativity, other than that taking place on screen, as a trained 3D Designer who worked their concepts by making and sketching, it probably looking back at it made me stronger on a computer but my creativity took a while to get back to where is was. This act of Making though has I believe suffered within branding and brand communications, and it is clear that the companies that have managed to maintain making within their structure have become very successful. I also am starting to include making in terms of technology making. Companies such as Moving Brands with their We are scarf have played with the concept of making and I believe the dialogue in the trials of the technology and system made the project strong.
a few years ago also have a strong feel of making within their business. Now I am not sure if I feel these are cool companies because I like the idea of making or whether their potential clients will pick on this.