I remember in my final year in University I was working for a furniture company in Tokyo. The company called SUSU was based on the idea of the slow life and getting away from the city life of Japan. Nearly all of the products were made out of wood and you would look after them by rubbing in oil to keep it looked after. The culture we now find ourselves in is very different from this concept products have been developed where it is now not possible to look after and repair products by the way they are produced. However in these times of thrift you only have to look at sew machine sales going up by 300% that there may be a new market. I came along platform 21's manifesto the other day and think it is once again a fun awareness campaign for everyday items. The pictures are some examples.