Monday, 29 June 2009

Pepsi Co rebrand and tropicana

It has taken over $1 million dollars to create the new Pepsi Co logo. Work has been produced by Arnell Group and you can see there thinking here.

Also the Arnell group has been involved in the rebranding and repackaging of the iconic Tropicana packaging. The work on both projects has been hugely criticized to date and it will be interesting to see what the future brings.

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