New website?

It's interesting as we work on a lot of websites both in terms of design and working hard with our clients to give the website the authenticity that it's brand requires. As such it is interesting to think about companies such as Skittles who have no foregone the traditional website totally and instead have decided to concentrate on established social media networks. A recent post by Logic + Emotion have two great diagrams to explain this, and as a lover of diagrams I thought I had to share.

Paid & Earned Media

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