Well it's taken some time but we are nearly there. 'Cradle' is a project I have been working on now for the last few months (as you may have gathered from my previous articles about new products and cradle to cradle – C2C), Cradle – will fingers crossed be launching in a few months time and is aimed at selling only C2C products. The project is one of the most challenging I have been involved in as the current C2C products out there are few and far between, also they are from hugely different arena's. For example Steelcase has a number of it's office chairs that are C2C, then there is a surfing company that has had it's sex(surf) wax accredited as C2C. With regards to the branding and the project I will keep you informed on this blog, however 'Cradle' launched on twitter yesterday so check out how it's going on a minute to minute basis. Just search for cradlecardiff. We have grand plans for developing and evolving the brand over the next 5 years or so, so it is an exciting time for all of us involved.
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