Cradle 2 Cradle in Venlo

I came across this article on treehugger.com. I have been interested in cradle to cradle design ever since Michael Braungarts visit of Cardiff when he lectured at a Design Wales arranged event. I think back in 2007. I remember the lecture vividly mainly due to the different approach and also the disturbing facts of products that have been built for years and have been taken for granted, yet they give out and include huge amounts of toxic chemicals. Also the simple notion of everything being designed in such a way to give back and not just to take take take.