Hoffi at the Guardian Hay Festival

The Hay book festival will be taking place over this bank holiday. It has been for us to be involved in two really big projects that will be debuting at the festival. Along with Academi's book of the year re-branding, there will also be the launch of the Ty Newydd's new brand. The National Writer's Centre for Wales came to us to update their brand and their marketing material.

The brand will officially be launched on the Sunday of the festival at 4pm. We will be there to see what everyone thinks and to start on the next phase of the brand launch. watch this space for more details.

Design Week Vol 23 - 15 May

Design Week Vol 23 - 15 May, originally uploaded by julian marshall sykes findings.

Planning has already begun for Cardiff Design Festival 2008, and it was great to see our new brand identity and colours in this weeks Design Week. We have been working on the recent brand communications ready for the first event which will be a potential sponsors evening later on this month.

We are really happy to be working with the festival once again and are looking forward to a busy October.

Really Good Logos explained

Really Good Logos explained, originally uploaded by julian marshall sykes findings.

Our logo was published in 'Really Good Logos explained' published by Rockport. It is fantastic for us to be recognised in this way and we hope we can get some of our clients brand marks in future editions.

contradiction

contradiction, originally uploaded by julian marshall sykes findings.

I found these two in the magazine rack in Sainsbury's this week. The magazines were next to each other and it really made me smile. If you look in particular at the Coleen piece on both covers. While you will always be get these contradictions they still make me laugh. It seems even more so when the picture is of her in the same dress.

Academi - Welsh book of the year

Academi - Welsh book of the year , originally uploaded by julian marshall sykes findings.

Launching this years Welsh Book of the Year awards. See the Longlist as your local bookstore.

Cancer Care Cymru Fashion Show Hilton Hotel

It was a rush but we got there in the end. We all took a night out to attend the Cancer Care Cymru Celebrity Summer Fashion Show at the Cardiff Hilton Hotel. It was a great night out with a big turn out and really well supported by celebrities Chris Corcoran, Amanda Prothero-Thomas and also some of the members of the Cardiff Blues  Rugby team Xavier Rush, Jamie Roberts and Nicky Robinson. Also through the sponsors and supporters Debenhams, Clarins and Princes Gate to name a few.

We went there to show our support and we also were really hoping to win the raffle, unfortunately we lost in the raffle and in the auction we were just pipped to the post in two lots. Anyway I must thank all of the Cancer Care Cymru staff who made it into a really great night out. Roll on six months when they will be doing the next show.

Cardiff Design Festival 2008

It is only April but the planning for Cardiff Design Festival is already in full swing. Although it takes place in mid October there have been some official and unofficial offers of support and sponsorship alreaady. We were speaking to Olwen Moseley Director of the Festival the other day and some of the events sound very exciting. Most of them are top secret at the moment but confirmed events are going to be from NakedWales, WonderCulture and of course some by Design Wales and the Festival itself.

Check out the cardiff design festival website (www.cardiffdesignfestival.org) to keep up to date with the latest news and plans for the event. Also look out for the new website which will be launched by us (www.hoffi.com) in the next month of so. We will be trying to get as many people involved in the Festival as possible this year so if you think you may have an event or want to volunteer help in anyway get in touch.