Lovely service

Time to clean up

The last few weeks have been unbelievably busy at the Hoffi studio. Since moving into our new studio around 7 months ago we have always wanted to change a few things and make it a bit more homely. At the time we were not sure what exactly we wanted to do but as we have used the space more and more it has become more and more apparent what we should do. You may have seen some of the teaser shots on our blog, but if you have not it is now nearly completed so if you fancy coming in to have a nose why not pop in, we might even make you a coffee. As a company we find it really important to keep our space fresh and invigorating. In fact I always remember one of my lecturers in university talking about change, different view points and how these alter your perspectives. The idea being that by changing things, such as the journey you take to work, what you eat or even when you go to sleep all contribute to keeping things fresh and exciting and so through an ongoing 'freshness' regime it can aid creativity and productivity. 

In similar ways we try and use these same techniques to aid our clients to think differently about their company and the directions they are thinking about taking. Later this year Hoffi will be offering new services for our current and new clients to aid them stay competitive and stand out from the crowd, all based on the same principles. Watch out for developments

difference is good

A new month and a new look into things. Over the last few months we have been working with alot of new clients, we have been really busy and have hardly stopped. We have also started working in a slightly different way. We feel that we are producing work that is far more sophisticated in it's understanding on current marketing and trend techniques. Over the last month we have been trying to help our clients be ever more bold with their design choices. 

A lot of our work is based along the lines of difference being good and indeed commercial. A recent tour round the leading thinkers in marketing and brand strategy seem to back up these theories. As people the idea of difference has been around for a long time. Ever since the Industrial Revolution made mass production possible companies have made more and more products. If we take a company such as Nike for example, and in particular there trainer ranges. If we look at a trainer fundamentally they all do the same thing so why the hundreds of different models? this though is in complete contrast to say a food product. Where a food company launches a product they are constantly revising their recipe and improving the taste, however what these companies should have been looking at is why don't we produce five or six different variations of the same food item so people can get exactly what they prefer?

This type of mass personalisation works for companies with very strong brand values. As long as the brand is clearly not been subverted or taken away from it's original feel/belief then why can't this be used on other less consumable items? Recently we have been working on a number of projects where we are actively encouraging our clients to choose a number of items (marketing collateral) to sell the same product/event. Just like the Nike scenario, people like different trainers and so in the same way people can also like different marketing collateral. This type of thinking has two advantages over traditional thinking. Firstly people will feel personally understood by the company trying to sell the product/event, secondly the difference will allow for far more dramatic/striking design and so difference will get you noticed above the rest of the crowd.

Happy New Year

Well start of another year and at Hoffi we are already very busy, it already seems like we have not been away. Just before we left for the christmas holidays we were lucky enough to receive confirmation that we will be working with T.A.D. Builders on their new re-brand, watch this space. We also have a few other top secret projects underway which we should be able to release information about soon so watch this space.

If you have any new design work on the cards though, we would always be interested in hearing about them and hopefully working with you. I will be blogging soon on some of the new services we are going to offer our clients this year. Just as soon as I get some work on my desk.