Amazing world of parkour

Summer is here

It's been a great day in Cardiff today and had to take sometime off. This is the view from Bute Park.

Capitol Shopping Centre Cardiff

Came across some of the Cardiff Design Festival boards at Capitol Shopping Centre today, was shocked to see them but happy to see that two of our pieces are getting a bit of free advertising, they are the branding for Academi's Book of the Year awards and also the branding for fruit smoothie company SoBor.

WMC - Breakin the Bay 2009

Over the last few years we have worked with Wales Millennium Centre on their Breakin the Bay season. It's an interesting brand that we produced around about three years ago now, and in some ways from people actually seeing it it is one of the most successful. Since the WMC's re-brand they have since appointed an in-house designer so this year we have not produced the visuals however the styling has been taken from previous years and made there own. 

What is interesting is how a design agency sees this. In someways you would imagine that we would be upset that we have not got the job again, but I personally see this as short sighted. We have worked with the WMC on the branding project and as well as the visuals from previous years we have been able to impart values into this years project, ultimately we have given them the tools and now they are making the brand their own. 

This is very much how we have worked with other clients, working with them to refresh and invigorate brands and then leaving them with an understanding and belief in their brand values so they may take ownership. Then at strategic times we come in again to review and measure the effectiveness of the work and move things on. Brands are constantly evolving so it always has to be monitored. To see some of recent work have a look at branding section on the Hoffi website.

Escape into the park - Swansea

Saw this piece van advertising Escape into the park. It's a great event and one that we are happy to hear that one of our clients will be supplying the electricity and lighting for. We re-branded Limegreen Events over a year ago now and are currently working on their new website. We are very happy that we are helping a company continue it's success in a very competitive market.

Public advertising No2

The second piece I saw was from IKEA in the centre of town. Really nice fun piece os advertising again that made me remember it and as Seth Godin would say made it remarkable.

Amazing world of cards

Over the last few months Cardiff has become more and more popular with a variety of street performers, from the painted people still like statues to the accordion playing boys and girls. Today I came across an American guy who quite impressive with a simple pack of cards. We have all probably seen David Blaine the well known street magician from America that has now moved onto grand events such as living in an ice cube and holding his breath for as long as possible.

Anyway this guy was incredible he can throw a card like I have never ever seen before. He could throw a card onto the top of a building which was about two-three storeys high. I managed to collect one of the cards he threw up there but just fell short.